A true practitioner and industry veteran with over 35 years of amusement industry experience...  

AS in Occupational Safety, OSHA 10hr, NAARSO Level 1, AIMS Level 2, & more...

William (Bill) Avery has an extensive background in the amusement and leisure industry. His specialized career began in 1976 as the Safety Manager for Busch Gardens in Tampa, Florida. He remained there until his promotion to corporate headquarters of Anheuser Busch Companies, Inc., in St. Louis, Missouri. In this position he assumed corporate safety responsibilities for the Busch Entertainment Corporation and the Wholesale Operations Division. The Busch Entertainment Corporation locations included: Busch Gardens Tampa, Florida; Busch Gardens Williamsburg, Virginia; Adventure Island, a theme water park in Tampa, Florida; Sesame Place, children participating play parks in Langhorne, Pennsylvania and Irving, Texas, and Grant’s Farm, a public tour and zoological attraction in St. Louis, Missouri.

In 1986 Bill returned to Florida and joined SeaWorld Parks, Inc., a division of Harcourt, Brace & Jovanovich (HBJ). Bill accepted a position as Director of Risk Management. After nine months he was promoted to Vice President of Safety, Security, Rides, and General Maintenance for Boardwalk & Baseball, Inc., a rides amusement park and home of the Kansas City Royals spring training facility.

In 1990 Bill decided to open his own business dedicated to preserving the safety of the amusement and leisure industry. He initially called it Systems Safety Management USA and continued to do so until 1998. In November of 1998, Bill changed the name of the company to Avery Safety Consulting and most recently, Bill has teamed up with his son to form the partnership of Avery&Avery. Since 1990 Bill has offered comprehensive safety, loss prevention and expert witness services and has provided exceptional quality, integrity, and expertise to amusement industry professionals and attorneys around the world. Bill is also a consultant of a newly formed organization called Event Safety and Security Services.

Bill is one of the original committee members of ASTM International F-24 on Amusement Rides and Devices. He has participated in the development of numerous standards relating to the operation and safety of the amusement industry. Bill is also a member of the National Association of Amusement Ride Safety Officials and a recognized certified safety inspector. He regularly attends safety conferences and the International Association of Amusement Parks and Attractions tradeshow. 

Additionally, Bill has written four safety manuals for the events and attractions industries. He most recently assisted Brian Avery, his son, with the writing of Inflating Safety Deflating Risk: a manual designed to address the safety considerations of inflatable amusement devices. He has written three other books addressing disaster preparedness and response, general safety guidelines, and warning signs for amusement rides and devices.

Please contact him directly at: (321)972-8959 or email @ bill@averyandavery.com to request his CV or to discuss your matter today. 


"My criterion in accepting amusement park cases is the following: If Bill likes it, I like it."
M. Rhames, Esq. (CA)

"You definitely helped us end up with a better settlement then we would have obtained otherwise." T. Lane, Esq (VA)

"As you know, I am a huge fan of yours."
A. Casper, Esq. (D.C.)

"When I get my next amusement ride/device case, you will be the first call."
C. White, Esq. (USDOJ, FL)

"I am pleased to announce that the trial in this matter ended with a defense verdict. I believe that the verdict was due in large part to your testimony." T. Perkins, Esq. (FL)


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